From research done, it is anticipated that Cambodia will see rapid growth momentum - GDP is expected to average 7% over 2013 - 2018.   This growth will emanate from a booming services sector, retail and wholesale trade, real estate and tourism related services. 

The middle class sector continues to grow resulting in increasing consumer sophistication, thus a demand for imported fast moving consumer goods.  Cambodians are attracted to the Western lifestyle - tourism has become of its major pillars in the country's economy.